sport marketing and management 2

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Published on Sunday, 30 October 2011 21:39

Written by Mohsen Hosseini

As you know, in the previous article we listed some remarkable items which are important in building stadiums and asked some questions about sport marketing and management . A definition enables clearer thought and a more specific consideration of the key concepts, ideas, principles, tools and techniques of sport marketing and management. Without determining such a boundary, the study of sport marketing and management could become unwieldy, confusing and overly complex. Before explaining those items , let see some definitions about sport marketing and management :

 
Desensi/Kelley/Blanton/Beitel (1990) state that “sport management includes any combination of skills related to planning, organizing, directing,controlling,budgeting,leading, and evaluating within the context of an organization or department whose primary product or service is related to sport and/or physical activity”.

Sport marketing is a matching process – the matching of sport products and services to the demands of sport consumers and customers. It helps to bring supply and demand into balance. Sport consumers (i.e., those who use sport services) and customers (i.e., those who buy them) require sport products and services to overcome needs and wants they have in life.( Paul B, 2010)

Question ?

Consider your most recent sport product/service transaction: what need or want did it satisfy in you? Could any of these needs or wants be achieved in other ways?

Next time, we’ll start talking about items which are mentioned in the previous article.